Hey there! One of our goals at ZUPP is to offer the most affordable prices possible so that you can get the supplements you need to reach your fitness goals. To do this, we simply ask for a $10 LIFETIME membership fee, which gives you access to all of our wholesale prices from our hundreds of brands that we partner with. This means you get the same prices that we pay and you'll have access to new prodcuts as they come in, forever. This $10 membership helps us keep this site running and most members make back their membership in savings on the first order. If you're not satisfied, don't worry - we'll give you a full refund within 24 hours.